AIDS Housing.
Opening Doors.
AIDS Housing.
Opening Doors.
BRAND IDENTITY, COMPANY PROFILE, NEWSLETTERS, BUSINESS MATERIALS, MESSAGING
By providing housing and assisted living, AIDS Housing of Washington (AHW) helps people manage their disease, so they can go on with life. The 15-year anniversary of AHW provided an opportunity to celebrate and re-introduce the organization with a clear, compelling and fresh voice.
We scoured the organization’s rich library of photographs, artifacts and brand assets to tell their story in a Company Profile. They started as an organization in the 80s that simply wanted to help people live and die with dignity and had grown into a nationally recognized leader in how to help people with AIDS live fruitful and prosperous lives. We took a look back at all those accomplishments while clearly defining their vision for the future.
We tightend up their visual brand and introduced a new tagline, “Building Homes, Opening Doors.” and created guidelines and a library visual assets to propel the brand while ensuring a consistent look and feel for future materials.