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olive juice.

play with style.

BRAND DIRECTION, PRINT CATALOGS, PHOTOGRAPHY, LOGOTYPE & ICON, MESSAGING, IDENTITY SYSTEM

Olive Juice is a children’s boutique clothing collection inspired by classic American styles and silhouettes. We created a brand that captures the classic-yet-playful design ethos of the clothes themselves — and the kids that enjoy them. Branding efforts included the creation of their icon (“the OJ girl”), logotype variations, their tagline and creative copywriting for the catalog and website.