BRAND DIRECTION, COMPANY PROFILE, PHOTOGRAPHY, LOGOTYPE, MESSAGING, IDENTITY SYSTEM
By providing housing and assisted living, AIDS Housing of Washington (AHW) helps people manage their disease — so they can go on with life. The 15-year anniversary of AHW provided an opportunity to celebrate and re-introduce the organization with a clear, compelling and fresh voice.
We scoured the organization’s rich library of photographs, artifacts and brand assets to tell their story in a Company Profile. They started as an organization in the 80s that simply wanted to help people live and die with dignity and had grown into a nationally recognized leader in how to help people with AIDS live fruitful and prosperous lives. We took a look back at all those accomplishments while clearly defining their vision for the future.
We tightend up their visual brand and introduced a new tagline, “Building Homes, Opening Doors.” and created guidelines and a library visual assets to propel the brand while ensuring a consistent look and feel for future materials.